top of page

Schweppes
GIN & TONIC RTD LAUNCH AT LABRYINTO
For Schweppes’ Gin & Tonic RTD launch in Costa Rica, we sourced a vintage 1970s Isuzu truck, bought it, and transformed it into a two-story Art Truck—designed to bring the brand to life through movement, light, and sound.
NOSARA, COSTA RICA




The design merged Schweppes’ visual identity with immersive elements: sculptural lighting, hanging greenery, custom signage, and a built-in bar. By day, the truck moved through the
festival grounds. By night, it lit up the jungle. At sunrise, it anchored itself beside the stage, becoming part of the dancefloor’s energy.
The result was a bold, mobile activation that introduced the product through experience—playful, unexpected, and unforgettable.

©2025 Melissa Valentina. All Rights Reserved
bottom of page


