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Bumble
LATIN AMERICA BRAND LAUNCH
In 2019, as Bumble prepared to launch across Latin America, Melissa led the strategy and art direction for a series of bold, high-impact brand activations in Mexico and Brazil. Every touchpoint was crafted to leave a lasting first impression—while staying rooted in the brand’s core identity.
NOSARA, COSTA RICA
From immersive installations and
branded merchandise to curated
dinners with key influencers, the
experiences wove together
Bumble’s visual language—its
yellow palette, floral details, and
playful tone—with cultural
nuance and emotional resonance.
The result: a launch that felt
personal, powerful, and
unforgettable—building early
trust and recognition in two of
the region’s most influential
markets.
©2025 Melissa Valentina. All Rights Reserved
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